As more real estate investors, real estate agents and participants in the housing market move their marketing and other activities online, social media and networking sites are responding to a new and eager market. Recently Yahoo! combined forces with Zillow to enhance and improve their housing listings reach, and now LinkedIn, a professional networking site where users can post resumes, connect with old acquaintances and solicit employers and employees is bulking up on software that will feature a number of characteristics similar to Facebook, including a new “recommendation” format and news feed. Users will also be able to use their profile on LinkedIn, which is essentially a virtual – and extremely comprehensive – business card, to not only promote current real estate listings, but also track past real estate transactions and chart successes.
Not all of these applications are native to LinkedIn, however. Some apps can be downloaded separately for your user profile or require additional permissions. Do you currently use LinkedIn or other social media to enhance your real estate investing success?
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